Email marketing is the practice of sending targeted emails to a specific group of people. These emails are usually sent to subscribers who have shown interest in your business, products, or services. By targeting the right audience, businesses can make sure their messages are relevant and more likely to be read.

The main goal of email marketing is to promote products, share updates, build relationships, or encourage engagement. Businesses use it to inform customers about new products, special offers, or company news. It also helps create a connection with the audience, making them feel valued and more likely to respond positively.

Email marketing allows businesses to reach customers directly in their inbox, bypassing the noise of social media and ads. This direct access makes it easier to communicate consistently, personalize messages, and maintain a strong relationship with the audience over time.

By nurturing leads, email marketing guides potential customers through the buying process with helpful information or promotions. It can increase sales by highlighting offers and encourage repeat purchases. Regular, valuable emails also build brand loyalty, keeping the business top-of-mind for subscribers.